President John Dramani Mahama has appointed Professor Kobby Mensah as the new Chief Executive Officer (CEO) of the Ghana Tourism Development Company Limited.
This move is expected to bring a significant boost to Ghana’s tourism industry, given Prof. Mensah’s impressive background in tourism marketing.
Professor Koby Mensah is a native of Subiri Nkwanta in the Bibiani/Anwiaso/Bekwai Municipality of the western North Region.
As an Associate Professor at the University of Ghana Business School (UGBS), Prof. Mensah has established himself as a renowned expert in his field.
His expertise spans academia and industry, with a proven track record of promoting tourism through innovative initiatives. One notable example is the Destination Legon Tourism Marketing Exhibition, which successfully bridged the gap between academic theory and industry practice.
Prof. Mensah’s appointment is anticipated to have a positive impact on Ghana’s tourism development, strengthening its position as a preferred destination for visitors.
With his wealth of experience and expertise, he is well-equipped to drive the strategic direction of the Ghana Tourism Development Company Limited .
Here are some key highlights of Prof. Mensah’s impressive credentials:
- Academic Background  – PhD in Journalism from the University of Sheffield, UK, and an MSc in International Marketing from Sheffield Hallam University, UK .
- Professional Affiliations  – Chartered Marketer (CIM, UK), member of the Political Marketing Specialist Group (PMSG) of the Political Studies Association (PSA), UK .
- Industry Experience  – Consults for corporate and political institutions on political marketing, corporate communications, social media deployment, and tourism marketing.
Prof. Kobby Mensah – Expert in Political Marketing, Tourism, and Consumer Behavior
Prof. Kobby Mensah is a distinguished Senior Lecturer at the University of Ghana Business School (UGBS), specializing in Political Marketing, Tourism Marketing, and Financial Services Marketing. His research spans multiple disciplines, with a strong focus on consumer behaviour in health, tourism, and political communication.
Academic and Research Contributions
Prof. Mensah is actively engaged in consumer behaviour research in health and is part of an international research team led by the University of Sheffield. This study explores the drivers of unhealthy dietary changes to mitigate diseases such as obesity, cardiovascular disease, and type 2 diabetes. His expertise in marketing communication and consumer behaviour provides valuable insights into the study’s strategic direction.
His academic contributions have positioned him as a leading authority in Political Marketing across Africa, with his expert opinions frequently sought by international and local media outlets, including BBC, DW, GTV, Multimedia, Daily Graphic, and SABC.
Industry Engagement and Leadership Roles
Beyond academia, Prof. Mensah plays significant roles in corporate governance and industry collaborations. He serves as:
- Chair of the Sales and Marketing Compliance Committee at Accra Brewery Ltd (ABL), an AB InBev company.
- Board Chair of Brand Care Ltd., a marketing and reputation management firm.
- Convener of the Destination Legon Tourism Marketing Exhibition in Ghana.
His expertise in social media management and online-to-ground engagement strategies further enhances his influence in marketing and political communication.
Academic Qualifications
Prof. Mensah holds several prestigious academic and professional credentials, including:
- PhD in Marketing – University of Sheffield, UK
- Certificate in Teaching – University of Sheffield, UK
- MSc in International Marketing Strategy – Sheffield Hallam University, UK
- Postgraduate Diploma in Marketing (PgDipM) – Chartered Institute of Marketing (CIM), UK
Professional Affiliations and Editorial Roles
Prof. Mensah is actively involved in various academic and professional organizations:
- Chartered Member, Chartered Institute of Marketing (ACIM), UK
- Member, Political Marketing Specialist Group (PMSG) – Political Studies Association (PSA), UK
- Member, Institute of Public Relations, Ghana
- Associate Editor, African Journal of Management Research, UGBS
- Guest Reviewer, Africa Today Journal, USA
- Member, Palgrave McMillan Board on Political Marketing Management Book Series
- Coordinator, Constitution Dialogue Series (CeDRA/British High Commission collaboration)
Prof. Kobby Mensah’s academic rigor, industry expertise, and commitment to research have made him a thought leader in marketing, political communication, and reputation management in Ghana and beyond.